The dated design of Insurify's auto insurance product had major accessibility problems and was causing distrust amongst customers. Distrust and accessibility were blockers for expanding to life, home, and pet insurance. As the first design hire, I hired designers & led the l redesign of this product, which led to a 20% increase in sales ($1.6mln monthly).

Previously, Roger, CorpayOne was an accounting automation platform. In short, they help you pay vendors & automate bookkeeping workflows. Naturally, this SaaS product is quite complex to set up. As part of an OKR focused on improving the product's usability, the KR I led focused on enhancing the customer's first experiences with the product, from website visits to subscriptions - leading the customer to the value.

One of the projects I worked on at Hotjar was to simplify the design of their new pricing. Hotjar's latest offering was a platform that included two more products on top of the original single-product offering. I run the project from data analysis to customer interviews to wireframing new experiences to the final UI of a new pricing page and the implementation.

How do you incubate innovation in a corporate? As a part of WoodWing's startup Swivle, I've performed customer research to understand the needs of different SMBs with millions of marketing or sales assets, built an acquisition engine, and doubled the MRR of this startup in 1 year.

Piktochart helps non-designers communicate visually. The majority of Piktochart's user base was coming in organically, and they capitalized massively on demand for infographics back in 2015. The product had great acquisition metrics but suffered from low sign-up and subscription rates, and customers were either not subscribing or were not sticking around. The project I worked on targeted acquiring 200,000 sign-ups monthly.