My role
Product Strategy
Product Design
User Experience
User Interface
Tide's a London based scale-up that offers all-in-one finance platform to 800,000+ micro businesses. I've been leading the design direction of Tide's tax and reporting product.
I've been collaborating with leadership, PMs & engineers to launch the product; and grow it to 10,000+ paying subscribers & $12M ARR. Along the way, we enabled micro businesses to track their financial performance, manage bookkeeping and submit tax reports stress-free.